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A Matter of Taste: Millennials and MP3s

Jonathan Berger (professors at Stanford) tests his students aural sensibilities by polling them about which forms of audio they like the best.  The surprising result is that, to the disdain of...

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“Wikileaks is …”: Public Opinion in the US on the Wikileaks Release

Related to my previous post, one of the other fascinating things to observe about the Wikileaks release of cables from the US to other foreign governments is how the event seems to serve as a blank...

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38 Twitter Tools and Resources

Over a year ago, I created a list of tools for using Twitter more effectively, and it’s high time it was updated and broadened.    Below is an updated and organized list of tools to enhance your...

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Flexing Your Social Network to Tag-Team Hunger With a Flying Elbow From the...

Here’s an inspiring social media story for you: For her birthday, my S.O. Adrienne Wallace decided to raise money for Kids Food Basket (a fantastic charity here in Grand Rapids).  She happened on the...

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Case Study: Kids’ Food Basket “Toyota 100 Cars for Good” Social Media...

As promised, here is the analysis of the social media campaign used to help win Grand Rapids-based nonprofit Kids’ Food Basket a much-needed delivery truck from Toyota’s “100 Cars for Good” campaign....

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Thanks but no Thanks – Five Rebuttals for “Backseat Marketers”

For some reason, people seem very comfortable assuming they know as much as anyone trained in marketing, advertising or public relations.  Whereas few people would feel comfortable second-guessing  a...

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The Presidential Race may be Close but Google is Winning Election Reporting

There has been some pretty impressive tech on display during the 2012 election, but one of my favorites has been Google’s Election results: Their live, interactive display that allows the same sort of...

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Facebook Page Insights now go Way Back to the Inception of a Page

When Facebook revamped its Insights feature for Facebook Pages last year, social media managers around the world rejoiced at the luxurious array of analytics and visualizations.  The only nagging...

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